Art Direction

I come from a background of art direction, brand building, user experience design, and creative strategy using cross-platform, multimedia approaches. I have created designs and strategy for globally recognized brands and campaigns, while embracing the opportunity to roll up my sleeves. Art direction gives me the chance to create engaging outcomes for brands that are intuitive and experimental while addressing the business in a way that reaches the customer in a deep immersive experience. It is through the direction of design, strategy and conceptual thinking where the tapestry of big ideas come to life.

I conceptualized the look/feel for this video footage shot with director Derek Kettela, American Express and Departures magazine.
While on set I captured BTS photography (One of the shots can be viewed in the 'Photography' section of my work).

The video captures a series of content where American Express invites Card Members and Departures readers to take a look into some of the most hectic days Platinum Collective members experience. The best part? For the debut piece of the series, fashion insider, mom, entrepreneur and all-around gal-on-the-go, Zanna Roberts Rassi invites you to join her on a hectic day, pre-Holiday.

The video was shot in a manner that makes it easy to slice and dice the footage creating
separate assets that can fit any specific digital needs (ie. Social Posts, Ads, GIFs)

AMEX x Zanna Roberts Rassi Production Shoot | Look and Feel | Story Boarding

Art Direction

AMEX x Zanna Roberts Rassi Production Shoot | Look and Feel | Story Boarding

Nickelodeon| UX/Web Design, Concetualizing

Adidas x NHL | Art Direction, Creative Writing

The Girlfriend Experience on Starz | Mood Board for Social Content

Microsoft | Conceptual Design: Event Format, Web Format, Social Format

American Express x Wimbledon | Design Process and Final Print Collateral

Mood Boards | Look and Feel | Creative Writing

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