Experiential Design

Experiential design or event production allows me to create a direct intersection between art, design and strategy to shape the experience in a particular space/environment. My goal is to elevate the relationship of the brand with the customer; while amplifying the brand's voice through engaging activations and shared meaningful experiences. Some events may be short lived, so it is crucial that these experiences provide an authentic, inspirational, educational and enhanced encounter with the brand.

Beverly Center Grand Reveal

I created full event collateral including key visuals, signage, premiums, mechanicals, step and repeats and social content for the Beverly Center grand reveal. The event covered activations over three days that showcased fireside chats with panelists from film, fashion and fitness. We honored talent ranging from Nicole Ricci to Black Panther costume designer Ruth E. Carter.

Samsung S10 Launch Party | San Francisco

For the S10 Launch Event, I created full mock-ups, mechanicals, signage and enhanced photo booth activations. I also I created iridescent back drops, check-in desk graphics and premiums including labels on water bottles to keep guests hydrated. We transformed a hotel in San Francisco into an iridescent immersive experience. Influencers and special guests tested the mobile devices for the first time through interactive photo experiences using the new camera features on the S10.